The author of "Life debt"

Born in Madrid, Spain, in 1949, Vicente Fisac grew up in Daimiel, Ciudad Real, where he began writing stories at the tender age of eight and poetry at thirteen, under the special guidance of teachers Eloy Rada García (during his childhood) and Manuel Prieto Peromingo (during his adolescence). After studying advertising, he fully committed to the world of communication, where he developed his entire professional career at the helm of the Communication Department for various international organizations and companies. He initially worked for six years at Latino-Syntex Pharmaceuticals; after a brief stint at Bristol Myers Squibb, he joined a small national lab, Sociedad Ibérica de Estudios Terapéuticos Aplicados, where he worked for five years before moving to AstraZeneca Group, where he served for 24 years. Finally, he joined the Spanish Medical Association (OMC), where he worked for four years until his retirement.
 
His entry into AstraZeneca came in 1983 when he was hired by the agrochemical division of Imperial Chemical Industries (ICI) – the British part which later became AstraZeneca - represented in Spain at that time by Zeltia Agraria (a joint venture between the British company ICI and the Spanish company Zeltia). As Advertising Manager, he enhanced communication and actively participated in the transformation of the company, which soon became fully ICI and was renamed ICI-Zeltia. At ICI-Zeltia, he established a Press Office – previously nonexistent - and collaborated with the group's headquarters in Spain to boost communication across all business areas, implementing measures like "Communication Days" for all group companies and disseminating news about the group's activities to the media.
 
When ICI split into two independent companies in 1993, and its bioscience division was renamed Zeneca, he joined the pharmaceutical division, previously known as ICI-Farma in Spain, now Zeneca Pharma. Here, he established and led the Press Office, actively collaborating with the London headquarters to open up the company to society, sharing all its activities and achievements through transparent, open, accessible, and proactive communication policies, supported by Alfredo Rubín, president in Spain, and David Barnes, international CEO.
 
In 1998, with the merger of Astra and Zeneca, he was appointed as Country Communication Manager and directed the Press Office, which saw an increase in both staffing and budget under the leadership of the new Spanish president, Carlos Trias, who was aware of the informational openness era faced by the new global pharmaceutical group led by Tom McKillop, and incorporated him into the Executive Committee. In the following years, he conducted extensive communication work, issuing constant press releases, managing interviews, addressing media inquiries, organizing press conferences and press trips, resulting in over 2,000 news articles published annually about the company and its products in Spanish media.
 
He was part of international Communication Committees, working in teams with communication heads in other countries. He edited and directed the magazine "Información al Día," which had two monthly editions, one for all employees and another for doctors, journalists, and external collaborators, keeping it active for eight years (87 monthly issues) until he left the company.
 
He founded and led the digital health information newspaper "AZprensa," which he positioned as the second most-read digital health newspaper in Spain (with over 360,000 monthly visits) due to its credibility (in fact, it was the only case in history where a pharmaceutical company's information outlet included news from other pharmaceutical companies). Later, in his final professional phase at the Spanish Medical Association (OMC), he launched and directed the digital newspaper "Médicos y Pacientes."
 
He spoke at communication congresses (Aipet, Amifa, Fisalud, etc.) and conducted educational work through courses and master's programs in communication (Complutense University of Madrid, King Juan Carlos University of Madrid; Pharmaceutical Marketing Days; etc.). He was a founding member and treasurer of the Association of Communication Professionals in the Pharmaceutical Industry (ACOIF) and placed AstraZeneca among the top ranks for transparency in pharmaceutical companies. He was a member of the National Association of Health Journalists (ANIS), the Ibero-American Association of Specialized and Technical Journalists (AIPET), and the Communication Committee of Professional Union (UP). He authored numerous articles on Communication and Journalism. He has written various books on a wide range of topics (novels, history, communication, poetry, humor, etc.), all available on Amazon (eBook and print). He maintains blogs like:
"Diario AZprensa" - https://azpressnews.blogspot.com
"Palabras inefables" - https://palabrasinefables.blogspot.com
 
In 2005, he received numerous recognitions for his professional work. Notable among these were his second place as the best communication director and the most transparent lab by PR Noticias magazine, his selection among the top ten communication directors in the pharmaceutical industry by the Sanitaria 2000 editorial group, and his digital newspaper AZprensa being nominated as a finalist for "Best Health Initiative" at the 2005 Fundamed Awards, a project previously awarded as one of the best health initiatives by Diario Médico, the leading medical press newspaper. Finally, he was named "Personality of the Year" in health communication by PR Noticias in 2005. In May 2012, after his retirement, he received recognition for his work during his last professional stint at the Spanish Medical Association by the Communication Officers of Medical Colleges at their Seventh National Congress.

“Life debt” (Vicente Fisac, Amazon): https://a.co/d/hono34C