The 10 Commandments you don’t have to follow

The "Law of Jante" (in Danish, Janteloven) is a cultural concept that encapsulates a collective attitude prevalent in Scandinavian societies, particularly in Norway, Denmark, and Sweden. This informal code, coined by Danish writer Aksel Sandemose in his 1933 novel A Fugitive Crosses His Tracks (En flygtning krydser sit spor), serves to explain the ethos of humility and conformity that dominates these nations.
 
Aksel Sandemose (1899–1965) introduced the Law of Jante as a set of unwritten rules governing behavior in the fictional town of Jante. These rules are: 
 
Don’t think you’re special. 
Don’t think you’re as good as we are. 
Don’t think you’re wiser than we are. 
Don’t consider yourself better than we are. 
Don’t think you know more than we do. 
Don’t think you’re more important than we are. 
Don’t think you’re good at anything. 
Don’t laugh at us. 
Don’t think anyone cares about you. 
Don’t think you can teach us anything.
 
These principles prioritize collectivism over individualism, fostering a society where standing out or excelling is viewed with suspicion or actively discouraged. The aim is to maintain social equality and curb narcissism or self-interest.
 
The Law of Jante has garnered both praise and criticism. On one hand, it is credited with promoting equality, modesty, and a tight-knit community where no one feels "too good" to perform ordinary tasks. On the other hand, it has been accused of stifling ambition, innovation, and personal recognition, fostering a mindset of uniformity that discourages individual excellence.
 
Paulo Coelho and the Law of Jante
 
Paulo Coelho, the renowned Brazilian author, has shared his perspective on the Law of Jante, particularly regarding its impact on creativity and personal success. In his writings and interviews, Coelho has suggested that this law can be detrimental to those striving to pursue their dreams or excel in fields like literature or the arts. Coelho, whose works celebrate individuality and the pursuit of one’s personal legend, views the Law of Jante as an obstacle to self-expression and fulfillment: 
 
Critique of Conformity: Coelho argues that the Law of Jante encourages a form of conformity that can be toxic to creative spirits. He believes the social pressure to avoid standing out may lead to a life of mediocrity, where fear of judgment hinders the pursuit of personal greatness. 
 
Advocacy for Individualism: In contrast to the Law of Jante, Coelho champions a lifestyle where each person has the right and responsibility to chase their own dreams and ambitions, even if it means defying societal expectations. 
 
Impact on Society: Coelho has pointed out that while the Law of Jante may foster more egalitarian societies in terms of social status, it could also limit human potential and diversity of thought—elements he considers essential for progress and innovation.
 
Think, Reason, and Decide for Yourself
 
The Law of Jante presents a fascinating dilemma: How can we balance the desire for a fair and equitable society with the individual drive for personal achievement? While Scandinavian countries have shown they can thrive under these principles, critiques from figures like Paulo Coelho prompt us to consider the potential costs to individuality and creativity. This debate mirrors broader global tensions between collectivism and individualism, and how each society navigates these waters reveals much about its identity and cultural values.
 

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